On September 9, the RA CIC was held in honor of Metalmatrix's 25th anniversary. Several clients, suppliers, partners and professionals attended the event. The guest speaker was Anderson Dick, Global CEO of FuelTech, who discussed the topic “The differences between the Brazilian and American automotive markets.”
The CEO shared strategies to enter international markets, especially in the United States. Among the recommendations, the importance of acquiring local competitors or distributors and a positioning focused on product quality stood out. "Studying competitors well and understanding price differences in Brazil is essential to adapt to the foreign market," he highlighted.
Dick emphasized that internationalization is not just a business expansion, but a detailed process that involves patent studies, tax analysis and immigration projects. The executive also reinforced the relevance of investing in creative marketing and branding to win over the consumer public.
At the opening of the event, the president of CIC Caxias, Celestino Oscar Loro, paid tribute to Metalmatrix for its 25 years of operation by presenting a plaque to the company's president, Cristiano Grillo, and the founder and director José Bertuol. “Metalmatrix is an example of excellence, rigorously meeting the demands of the national and international market, representing the entrepreneurial spirit that characterizes our Region,” said Loro.
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